Trend/Development

Presently, the consumer trend towards fitness and balanced diet is still continuing and strengthening. Furthermore, the demand for natural food is increasing. Food retail has already recognized this development: nowadays many supermarkets supply a broad spectrum of organic products.
The consumer wants to know ”what do I eat and where does it come from?”. Consumption of certified organic products facilitates to answer these questions and inspire confidence in food in the easiest way. There will be the guarantee that ”if it says organic it is organic”.